Sales and Marketing
VISUALDO SCHOOL OF BUSINESS. Nairobi, Kenya
HomeSales and Marketing Courses
Sales and Marketing
A Sales and Marketing course provides foundational knowledge and practical skills in the field of sales and marketing. It covers a range of topics that help individuals understand the principles and strategies behind effective sales and marketing efforts.
Course outline
- Introduction to Sales and Marketing:
- Overview of sales and marketing concepts, principles, and techniques
- Understanding the role of sales and marketing in driving business growth and profitability
- Market Research and Analysis:
- Conducting market research to identify target markets, customer needs, and competitors
- Analysing market trends, consumer behaviour, and market segmentation
- Product and Brand Management:
- Developing and managing product offerings
- Creating and maintaining brand identity and positioning
- Developing pricing strategies and managing product portfolios
- Marketing Communication:
- Developing effective marketing communication strategies
- Advertising and promotion techniques
- Utilizing digital marketing channels and social media platforms
- Sales Techniques and Strategies:
- Sales process and selling techniques
- Customer relationship management (CRM) strategies
- Negotiation skills and objection handling
- Customer Relationship Management:
- Building and maintaining strong customer relationships
- Customer retention and loyalty programs
- Handling customer feedback and complaints
- Sales and Marketing Metrics and Analytics:
- Measuring and evaluating sales and marketing performance
- Key performance indicators (KPIs) and metrics
- Using data analytics to drive sales and marketing decisions
- International Marketing:
- Understanding global markets and cultural considerations
- Developing marketing strategies for international expansion
- Managing cross-cultural communication and adaptation
- Marketing Planning and Strategy:
- Developing marketing plans and strategies
- Setting marketing objectives and budgets
- Monitoring and evaluating marketing campaigns
Particulars
- Intakes: January, April, July, October
- Certificate: 15 months (5 semesters)
- Diploma: 27 months (9 semesters)
- One semester = 3 months
- Fees: Ksh42,000 a semester (payable in instalments of Ksh14,000 a month)
- Grade(KCSE): Diploma C-, Certificate D-
Requirements
- Paid Non-refundable Application Fees of Ksh2000.
- Submitted Application Form.
- 1 Passport size photo.
- Copy of National ID or Passport (or wait list).
- KCSE Certificate results (Diploma entry grade is C-, Certificate is D-).
- Short course has no entry grade.
- Pay your semester school fees before starting class.
- PAY VIA MPESA: Paybill number: 4107253 Account number: Student name.
- Maximum of 2 installments are allowed per semester.
- After payment send the confirmation to +254.798.325.330.
- Hostels are not part of school fees.
- TVET (KNEC) Exams fees – paid later.
- PEARSON Exams fees – paid later.
- PROJECT / LAB / ACTIVITIES fees – paid later.