Sales and Marketing
VISUALDO SCHOOL OF BUSINESS. Nairobi, Kenya
Sales and Marketing
A Sales and Marketing course provides foundational knowledge and practical skills in the field of sales and marketing. It covers a range of topics that help individuals understand the principles and strategies behind effective sales and marketing efforts.
Course outline
- Introduction to Sales and Marketing:
- Overview of sales and marketing concepts, principles, and techniques
- Understanding the role of sales and marketing in driving business growth and profitability
- Market Research and Analysis:
- Conducting market research to identify target markets, customer needs, and competitors
- Analysing market trends, consumer behaviour, and market segmentation
- Product and Brand Management:
- Developing and managing product offerings
- Creating and maintaining brand identity and positioning
- Developing pricing strategies and managing product portfolios
- Marketing Communication:
- Developing effective marketing communication strategies
- Advertising and promotion techniques
- Utilizing digital marketing channels and social media platforms
- Sales Techniques and Strategies:
- Sales process and selling techniques
- Customer relationship management (CRM) strategies
- Negotiation skills and objection handling
- Customer Relationship Management:
- Building and maintaining strong customer relationships
- Customer retention and loyalty programs
- Handling customer feedback and complaints
- Sales and Marketing Metrics and Analytics:
- Measuring and evaluating sales and marketing performance
- Key performance indicators (KPIs) and metrics
- Using data analytics to drive sales and marketing decisions
- International Marketing:
- Understanding global markets and cultural considerations
- Developing marketing strategies for international expansion
- Managing cross-cultural communication and adaptation
- Marketing Planning and Strategy:
- Developing marketing plans and strategies
- Setting marketing objectives and budgets
- Monitoring and evaluating marketing campaigns
Particulars
- Intakes: January, April, July, October
- Certificate: 14 months (4 semesters)
- Diploma: 24 months (8 semesters)
- One semester = 3 months
- Fees: Ksh39,000 a semester (payable in instalments of Ksh13,000 a month)
- Grade(KCSE): Diploma C-, Certificate D-
Requirements
- Pay Non-refundable Application Fees of Ksh2000.
- Fill and Submit Application Form.
- Bring two Passport size photos.
- Copy of National ID or Passport (or waitlist, or recommendation letter).
- Copy of KCSE result slip. D- for certificate and C- for diploma.
- No grade is required for enrollment into short courses.
- Get admission letter from us stating you have been accepted to study at Visualdo Institute
- Pay school fees installment before start of class. (Maximum of 2 installments are recommended)
- Send payment confirmation to +254-798-325-330 (Accounts) via WhatsApp or SMS.
- Learning Mode: Physical Learning, 3-5 days a week, 2-4 hours a day