Marketing, Advertising & Public relation


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Marketing, Advertising & Public relation

A Marketing, Advertising, and Public Relations course equips individuals with the knowledge and skills necessary to thrive in marketing, advertising, and public relations roles. It is beneficial for marketing professionals, advertising executives, PR practitioners, and individuals interested in understanding the strategic aspects of promoting products and managing public perception. The course combines theoretical knowledge with practical skills to prepare students for a dynamic and evolving field.

Course outline

  1. Marketing Fundamentals:
  • Introduction to marketing concepts, including market research, consumer behavior, and marketing strategies.
  • Understanding the marketing mix (product, price, place, promotion) and its application in different industries.
  1. Advertising and Brand Management:
  • Developing effective advertising campaigns and strategies.
  • Creating and managing brand identity, positioning, and differentiation.
  • Understanding media planning and selecting appropriate advertising channels.
  1. Digital Marketing:
  • Exploring digital marketing techniques and platforms, such as social media marketing, search engine optimization (SEO), and content marketing.
  • Utilizing digital analytics to measure and optimize marketing efforts.
  • Understanding the impact of digital technologies on consumer behavior.
  1. Public Relations:
  • Managing public perception and building positive relationships with stakeholders.
  • Developing PR strategies, press releases, and media relations.
  • Crisis communication and reputation management.
  1. Integrated Marketing Communications:
  • Understanding the importance of integrated marketing communications and creating consistent messaging across various channels.
  • Coordinating advertising, public relations, sales promotion, direct marketing, and digital marketing efforts.
  1. Consumer Behavior:
  • Analyzing consumer behavior to better understand customer needs, preferences, and decision-making processes.
  • Applying consumer behavior insights to develop targeted marketing campaigns.
  1. Marketing Research:
  • Conducting marketing research to gather insights, analyze data, and make informed marketing decisions.
  • Exploring qualitative and quantitative research methods and techniques.
  1. Marketing Ethics and Social Responsibility:
  • Understanding ethical considerations in marketing, advertising, and public relations.
  • Examining the social impact of marketing and the role of companies in corporate social responsibility.
  1. Marketing Strategy and Planning:
  • Developing marketing strategies and plans based on market analysis and organizational goals.
  • Budgeting, forecasting, and measuring marketing performance.
  • Aligning marketing initiatives with overall business objectives.


  • Intakes: January, April, July, September
  • Certificate: 12 months (4 semesters)
  • Diploma: 24 months (8 semesters)
  • One semester = 3 months
  • Fees: Ksh42,000 a semester (payable in instalments of Ksh14,000 a month)
  • Grade(KCSE): Diploma C-, Certificate D-


  • Paid Non-refundable Application Fees of Ksh2000
  • Submitted Application Form
  • 1 Passport size photo
  • Copy of National ID or Passport (or wait list)
  • KCSE Certificate results (Diploma entry grade is C-, Certificate is D-)
  • Short course entry grade is any grade
  • Pay your semester school fees before starting class
  • PAY VIA MPESA: Paybill number: 4107253 Account number: Student name
  • Maximum of 2 installments are allowed per semester
  • After payment send the confirmation to +254.798.325.330
  • Hostels are not part of school fees
  • TVET (KNEC) Exams fees – paid later
  • PEARSON Exams fees – paid later
  • PROJECT / LAB / ACTIVITIES fees – paid later