Digital Marketing


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About Digital Marketing

A digital marketing course is designed to equip individuals with the knowledge and skills required to effectively promote products, services, and brands using digital channels. The course covers a wide range of topics including search engine optimization (SEO), social media marketing, email marketing, content marketing, and digital advertising. Students will learn about creating and executing effective digital marketing campaigns, developing a brand strategy, and leveraging data and analytics to measure and optimize campaign performance. The course may also cover topics such as customer engagement, influencer marketing, and mobile marketing.

The digital marketing landscape is constantly evolving, and a good course will keep up with the latest trends and best practices. With hands-on training and real-world case studies, students will have the opportunity to apply what they have learned and develop practical skills that can be immediately applied in a professional setting.

Upon completion of a digital marketing course, individuals will have a strong foundation in digital marketing concepts, tools, and techniques, and be well-equipped to develop and execute successful campaigns. Whether you are just starting out in your career or looking to expand your skill set, a digital marketing course can help you reach your goals and succeed in today’s fast-paced digital landscape.

Course outline

  • Introduction to Digital Marketing
  • SEO Optimization
  • Introduction to CRM
  • Email Marketing
  • Competitor and Website Analysis
  • Market Research & Niche Potential
  • Content Creation, Management & Promotion
  • Introduction to Web Analytics
  • Mobile Marketing
  • Social Media Marketing
  • Digital Marketing Budgeting, Planning & Forecast
  • Digital Marketing Project Management
  • Product Marketing (Facebook, Instagram, Google Ads)
  • Affiliate Marketing
  • Website Data Analytics
  • Paid Ads Optimization Strategies
  • Neuro-Marketing Fundamentals


  • Intakes: January, April, July, September
  • Duration: 3months
  • Fees: Ksh48,000 total (Payable in 2 installments)


  • Paid Non-refundable Application Fees of Ksh2000
  • Submitted Application Form
  • 1 Passport size photo
  • Copy of National ID or Passport (or wait list)
  • KCSE Certificate results (Diploma entry grade is C-, Certificate is D-)
  • Short course entry grade is any grade
  • Pay your semester school fees before starting class
  • PAY VIA MPESA: Paybill number: 4107253 Account number: Student name
  • Maximum of 2 installments are allowed per semester
  • After payment send the confirmation to +254.798.325.330
  • Hostels are not part of school fees
  • TVET (KNEC) Exams fees – paid later
  • PEARSON Exams fees – paid later
  • PROJECT / LAB / ACTIVITIES fees – paid later